Proud Buffoon, Lofe's Bakery and the Bolt: Every Design Explained

Every Lofe design is a joke you can wear. Here's what each one shows, so you can pick yours before you open the shop.

What's on Proud Buffoon?

PROUD BUFFOON in big bubble letters filled with stars and stripes, red, white and blue, with a wide smile underneath. It's the loudest design in the shop and the easiest one to spot across a room.

What's the buffoonery design?

A dictionary entry: buf·foon·er·y, the pronunciation, "noun", and the definition, behavior that is ridiculous but amusing. It's the quiet version of Proud Buffoon, in a clean serif type.

What is Lofe's Bakery?

LOFE'S in fluffy, dotted letters over a curly Bakery, then OPEN 24/7 and MINNESOTA, USA., all in a soft sky blue. There's no actual bakery. The sign is the joke.

What's the LO/FE bolt?

My name, LO/FE, in red letters with a yellow outline and a lightning bolt splitting the middle. It's the same lettering I'm wearing on the white tee in the photo with my silver play button.

What are the other designs?

• Professional Raw Dogger: two lines of plain, bold capital letters. No explanation given.
• Caution: Wet Moms: a black-and-white hazard sign with a stick figure slipping inside a warning triangle.
• 30 PPS: big white 30 and PPS on retro sunset stripes of yellow, orange, red and purple.
• The heart: one red heart, half filled and half outlined.

Which garments do they come on?

Every design comes on a tee, a long sleeve, a crewneck and a hoodie, plus a kids' tee, a youth crewneck and a youth hoodie. Each product page has its own size chart.

Ready to pick one?

Start with the joke that fits you best: see every Lofe design.